In 2019 LVMH launched AURA, a blockchain consortium platform that tracks their products. Does Louis Vuitton still have date codes? In Spring of 2021 Louis Vuitton did away with date codes in their bags and started using RFID chips. What is an RFID Chip? RFID stands for Radio-Frequency identification Chip. These are tiny microchips that store information and that information can be read with an RFID reader . It's like a name tag for the bag. Who can read the Louis Vuitton RFID chip? Only Louis Vuitton has the technology to read these chips properly and they can be read by the staff at the LV boutique. However, that doesn't mean you can go to the boutique and ask a sales associate to read the chip in your bag. They will only scan the chip in the event that you are returning the bag - so they can make sure the bag you are returning is the same bag you purchased from them. What about chip reader apps? These apps can tell you that there IS a chip in the bag and the type of